Consumer lifestyles are changing dynamically under social and environmental influences. Nvision Marketing Group aligns brands with consumer's interests, needs, desires, and values.
In today's increasingly competitive marketplace, success is even more dependent upon an understanding of consumer behavior. Nvision MG can show how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.
Through our knowledge and experience with the African American and urban markets, we can aid companies in:
- interpreting customer/product lifecycles
- applying their "marketing machine" to successfully innovate around lifestyles
- repackaging existing offerings to fit changing consumer needs
- identifying signals of change
- assessing the implications of change
- developing strategies to take advantage of change